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Finding Fun Faster: Travel Wisconsin iPhone App Launched

Wisconsin Department of Tourism launches new app to connect travelers to Wisconsin’s fun quicker and easier while traveling

MADISON, Wis. – There’s now an easy way to bring all the fun Wisconsin has to offer right to your fingertips. And even better, it’s free.

The Wisconsin Department of Tourism has unveiled its new Travel Wisconsin mobile application for the iPhone. The free app makes finding local attractions, lodging, dining and recreation throughout the state a piece of cake. The app can be downloaded from Apple’s iTunes Store and will work on any Apple mobile device running iOS 3.1.3 or greater.

Mobile apps are quickly becoming a “must have” for travelers. According to the July 2010 report of the State of the American Traveler, 28 percent of travelers have relied on smart phones, PDAs, or other handheld devices to access travel information in the past year.

“Introducing the Travel Wisconsin iPhone app allows us to serve the rapidly expanding market of smart phone users,” said Tourism Secretary Kelli A. Trumble. “It’s one more way we can reach out to travelers as they journey throughout Wisconsin and put the state’s wealth of travel information right in their hands immediately.”

The iPhone application taps into the Department’s database to serve up nearby attractions, events, restaurants and accommodations in relation to the GPS coordinates of the iPhone user. Attractions and events are organized by categories to further tailor the results. Events are sorted by proximity with the closest events listed first and are also organized by date. Lodging results are sorted by accommodation type (hotels, bed and breakfasts, resorts, campgrounds) and show what amenities are available so users can easily find where they want to stay. Dining options are sorted by cuisine. Directions and maps to each location are also available.

Social media sharing has also been integrated into the application allowing users to link to their Facebook and Twitter profiles from within the program. In addition, the app allows users to save and bookmark their favorite listings to easily return to them later.

Travelers looking for Wisconsin getaway ideas, events and free guides can discover their own fun at Or like them on Facebook at and follow along on Twitter at @TravelWI.

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