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Finding Fun Faster: Travel Wisconsin iPhone App Launched



Wisconsin Department of Tourism launches new app to con­nect trav­el­ers to Wisconsin’s fun quicker and eas­ier while traveling

MADISON, Wis. – There’s now an easy way to bring all the fun Wisconsin has to offer right to your fin­ger­tips. And even bet­ter, it’s free.

The Wisconsin Department of Tourism has unveiled its new Travel Wisconsin mobile appli­ca­tion for the iPhone. The free app makes find­ing local attrac­tions, lodg­ing, din­ing and recre­ation through­out the state a piece of cake. The app can be down­loaded from Apple’s iTunes Store and will work on any Apple mobile device run­ning iOS 3.1.3 or greater.

Mobile apps are quickly becom­ing a “must have” for trav­el­ers. According to the July 2010 report of the State of the American Traveler, 28 per­cent of trav­el­ers have relied on smart phones, PDAs, or other hand­held devices to access travel infor­ma­tion in the past year.

Introducing the Travel Wisconsin iPhone app allows us to serve the rapidly expand­ing mar­ket of smart phone users,” said Tourism Secretary Kelli A. Trumble. “It’s one more way we can reach out to trav­el­ers as they jour­ney through­out Wisconsin and put the state’s wealth of travel infor­ma­tion right in their hands immediately.”

The iPhone appli­ca­tion taps into the Department’s TravelWisconsin.com data­base to serve up nearby attrac­tions, events, restau­rants and accom­mo­da­tions in rela­tion to the GPS coor­di­nates of the iPhone user. Attractions and events are orga­nized by cat­e­gories to fur­ther tai­lor the results. Events are sorted by prox­im­ity with the clos­est events listed first and are also orga­nized by date. Lodging results are sorted by accom­mo­da­tion type (hotels, bed and break­fasts, resorts, camp­grounds) and show what ameni­ties are avail­able so users can eas­ily find where they want to stay. Dining options are sorted by cui­sine. Directions and maps to each loca­tion are also available.

Social media shar­ing has also been inte­grated into the appli­ca­tion allow­ing users to link to their Facebook and Twitter pro­files from within the pro­gram. In addi­tion, the app allows users to save and book­mark their favorite list­ings to eas­ily return to them later.

Travelers look­ing for Wisconsin get­away ideas, events and free guides can dis­cover their own fun at TravelWisconsin.com. Or like them on Facebook at Facebook.com/TravelWisconsin and fol­low along on Twitter at @TravelWI.


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