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New iPhone/Android ‘App’ gives guests real-time attraction info at Universal Studios Hollywood’s “Halloween Horror Nights”



Universal Studios Hollywood is part­ner­ing with Geodelic to intro­duce a free mobile onsite appli­ca­tion for the theme park’s “Halloween Horror Nights” event, enabling iPhone and Android mobile devise users to obtain park attrac­tion direc­tions and minute-by-minute updates and tips, includ­ing wait times and show sched­ules. “Halloween Horror Nights” con­tin­ues on selected dates through October 31.

Designed to enhance the “Halloween Horror Nights” expe­ri­ence by cre­at­ing an inter­ac­tive snap­shot of the over­all event, the iPhone and Android appli­ca­tion will pro­vide guests with con­tin­u­ously updated and rel­e­vant infor­ma­tion dur­ing their onsite visit. Access to wait times and loca­tions of mazes, scare zone, shows, attrac­tions and restau­rants will be eas­ily acces­si­ble from any­where within the theme park through­out the 16-night run of “Halloween Horror Nights.”

While a tra­di­tional web­site gives a brand mar­ket­ing reach to users at home, our onsite pub­lish­ing plat­form allows busi­nesses and des­ti­na­tions such as Universal Studios to push infor­ma­tion that is imme­di­ately rel­e­vant to cus­tomers at their own loca­tion,” said Rahul Sonnad, CEO of Geodelic Systems. “Universal is clearly lead­ing the way on mobile tech­nol­ogy with this ground-breaking expe­ri­ence, and will pro­vide a show­case for oth­ers in the travel, hos­pi­tal­ity, and enter­tain­ment industries.”

To down­load the appli­ca­tion, con­sumers can access www.geodelic.com/hhn or search “Horror Nights” at the iPhone App Store. There is no charge for the download.

Halloween Horror Nights” 2009 is all-new at Universal Studios Hollywood. The movie-based hor­ror attrac­tions include, “Saw: Game Over,” a “live” maze expe­ri­ence based on the “Saw” film fran­chise, per an agree­ment among Universal Studios Theme Parks, Lionsgate and Twisted Pictures. The inter­ac­tive maze, “Halloween: The Life and Crimes of Michael Myers,” will be the first attrac­tion based upon the “Halloween” films to be cre­ated by a U.S. theme park. The “live” multi-sensory hor­ror expe­ri­ence, “My Bloody Valentine: Be Mine 4 Ever,” will be based on the 2009 hit movie. “Chucky’s Fun House,” will be a fresh, flesh-and-blood incar­na­tion of one of Universal’s most iconic hor­ror fran­chises, and a more intense, inter­ac­tive hor­ror expe­ri­ence will be real­ized on the new “Terror Tram: Live or Die” walk-through attrac­tion on the his­toric Universal backlot.

New shows include a live stage pro­duc­tion of the “Rocky Horror Picture Show: A Tribute,” based on the cult film phe­nom­e­non and an all-new “Bill and Ted’s Excellent Halloween Adventure” as well as six all new “scare zones.”

Updates on “Halloween Horror Nights” are avail­able on Twitter and Facebook, as Creative Director John Murdy reveals a run­ning chron­i­cle of exclu­sive infor­ma­tion. Fans are invited to fol­low John Murdy on Twitter at: Twitter.com/HorrorNights or via Facebook at: “Halloween Horror Nights — Hollywood (Official).”

Universal Studios Hollywood’s favorite thrill-ride attrac­tions, which will also remain open for “Halloween Horror Nights,” many with men­ac­ing twists, will include “The Simpsons Ride,” “Revenge of the Mummy — The Ride” and “Jurassic Park In the Dark.”

Halloween Horror Nights” will con­tinue on con­sec­u­tive week­ends and selected week­day nights through Halloween, Saturday, October 31. Event dates are: October 9–11, 15–18, 23–25, 28–31. The event will begin nightly at 7:00 p.m.; clos­ing hours vary by night through­out the event. Tickets and infor­ma­tion are avail­able at www.halloweenhorrornights.com/hollywood.


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