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New iPhone/Android ‘App’ gives guests real-time attraction info at Universal Studios Hollywood’s “Halloween Horror Nights”



Universal Studios Hollywood is partnering with Geodelic to introduce a free mobile onsite application for the theme park's "Halloween Horror Nights" event, enabling iPhone and Android mobile devise users to obtain park attraction directions and minute-by-minute updates and tips, including wait times and show schedules. "Halloween Horror Nights" continues on selected dates through October 31.

Designed to enhance the "Halloween Horror Nights" experience by creating an interactive snapshot of the overall event, the iPhone and Android application will provide guests with continuously updated and relevant information during their onsite visit. Access to wait times and locations of mazes, scare zone, shows, attractions and restaurants will be easily accessible from anywhere within the theme park throughout the 16-night run of "Halloween Horror Nights."

"While a traditional website gives a brand marketing reach to users at home, our onsite publishing platform allows businesses and destinations such as Universal Studios to push information that is immediately relevant to customers at their own location," said Rahul Sonnad, CEO of Geodelic Systems. "Universal is clearly leading the way on mobile technology with this ground-breaking experience, and will provide a showcase for others in the travel, hospitality, and entertainment industries."

To download the application, consumers can access www.geodelic.com/hhn or search "Horror Nights" at the iPhone App Store. There is no charge for the download.

"Halloween Horror Nights" 2009 is all-new at Universal Studios Hollywood. The movie-based horror attractions include, "Saw: Game Over," a "live" maze experience based on the "Saw" film franchise, per an agreement among Universal Studios Theme Parks, Lionsgate and Twisted Pictures. The interactive maze, "Halloween: The Life and Crimes of Michael Myers," will be the first attraction based upon the "Halloween" films to be created by a U.S. theme park. The "live" multi-sensory horror experience, "My Bloody Valentine: Be Mine 4 Ever," will be based on the 2009 hit movie. "Chucky's Fun House," will be a fresh, flesh-and-blood incarnation of one of Universal's most iconic horror franchises, and a more intense, interactive horror experience will be realized on the new "Terror Tram: Live or Die" walk-through attraction on the historic Universal backlot.

New shows include a live stage production of the "Rocky Horror Picture Show: A Tribute," based on the cult film phenomenon and an all-new "Bill and Ted's Excellent Halloween Adventure" as well as six all new "scare zones."

Updates on "Halloween Horror Nights" are available on Twitter and Facebook, as Creative Director John Murdy reveals a running chronicle of exclusive information. Fans are invited to follow John Murdy on Twitter at: Twitter.com/HorrorNights or via Facebook at: "Halloween Horror Nights - Hollywood (Official)."

Universal Studios Hollywood's favorite thrill-ride attractions, which will also remain open for "Halloween Horror Nights," many with menacing twists, will include "The Simpsons Ride," "Revenge of the Mummy - The Ride" and "Jurassic Park In the Dark."

"Halloween Horror Nights" will continue on consecutive weekends and selected weekday nights through Halloween, Saturday, October 31. Event dates are: October 9-11, 15-18, 23-25, 28-31. The event will begin nightly at 7:00 p.m.; closing hours vary by night throughout the event. Tickets and information are available at www.halloweenhorrornights.com/hollywood.


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