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Travelocity Answers the Call of Deals Shoppers With Launch of “Top Secret Hotels”



Trump Tower, Chicago, Illinois

Trump Tower, Chicago, Illinois

Travelocity announced it is the first major online travel site to offer unpub­lished (or “opaque”) hotel deals and reg­u­lar hotel rates all in one search win­dow, with­out the has­sle of bid­ding. In the cur­rent econ­omy, trav­el­ers are more price con­scious than ever, with approx­i­mately 20 to 30 per­cent of online hotel book­ers now seek­ing out opaque hotels. Travelocity’s Top Secret Hotels offer an easy way to shop hotels and find unpub­lished rates that are up to 45 per­cent off three– and four-star hotels.

So what is the secret? With Top Secret Hotels, Travelocity is able to offer con­sumers deeply-discounted rates at top hotels by not nam­ing the exact hotel until the book­ing is com­plete. Before mak­ing the book­ing, con­sumers see the hotel’s star rat­ing and gen­eral loca­tion, and, unlike other major opaque sites, Travelocity’s Top Secret Hotels shows what other trav­el­ers think about a hotel, with user rat­ings on 10 key details of the hotel, such as clean­li­ness, loca­tion, staff and ser­vice, room qual­ity and more. Travelocity also shows the hotel’s spe­cific ameni­ties such as pool, cour­tesy break­fast, non-smoking, high-speed Internet and shut­tle service.

Possibly best of all — like all book­ings on Travelocity, Top Secret Hotels book­ings are backed by the Travelocity Service Guarantee.

We heard from con­sumers that, depend­ing on the type of trip they are tak­ing, they some­times want to know the exact hotel in which they are stay­ing, while other times they care more about price,” said Tracey Weber, pres­i­dent of Travelocity North America. “We are giv­ing con­sumers one easy place to find great hotel deals, regard­less of the type of trip they are tak­ing, includ­ing a stress-free, bidding-free option for find­ing unpub­lished hotel deals that are backed by the Travelocity Service Guarantee.”

How to Find Top Secret Hotels Deals

When cus­tomers search for hotels in a des­ti­na­tion, they will see the avail­able hotels by name, and depend­ing on avail­abil­ity, can sim­ply click on the Top Secret Hotels tab above the gen­eral hotel list­ings that allows them to view unpub­lished rates at par­tic­i­pat­ing hotel prop­er­ties. Or, they can search only the thou­sands of avail­able Top Secret Hotels by using the check­box located on the main Hotels tab on Travelocity.

We’ve been work­ing incred­i­bly hard over the past year to get Top Secret Hotels up and run­ning, respond­ing to both the needs of our cus­tomers and hotel part­ners,” said Weber. “In today’s tough eco­nomic envi­ron­ment, hotels are look­ing to us to help them drive book­ings while con­sumers are crav­ing great deals, so we’re thrilled to deliver the right prod­uct at the best pos­si­ble time.”

Sample Deals Comparison

Sample Deals Comparison
Top Secret Hotel Property Top Secret Rate Percent Savings off Regular Rate
4 star — Top Secret Hotel in Manhattan $130 35%
4 star — Top Secret Hotel in Boston $250 35%
3 star — Top Secret Hotel in San Francisco $110 45%
4 star — Top Secret Hotel in Atlanta $67 45%
3 star — Top Secret Hotel in Dallas $30 50%
3 star — Top Secret Hotel in Las Vegas $80 50%
4 star — Top Secret Hotel in Chicago $95 55%
4 star — Top Secret Hotel in Orlando $90 70%

Photo by R.Duran


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