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Travelocity Answers the Call of Deals Shoppers With Launch of “Top Secret Hotels”



Trump Tower, Chicago, Illinois

Trump Tower, Chicago, Illinois

Travelocity announced it is the first major online travel site to offer unpublished (or “opaque”) hotel deals and regular hotel rates all in one search window, without the hassle of bidding. In the current economy, travelers are more price conscious than ever, with approximately 20 to 30 percent of online hotel bookers now seeking out opaque hotels. Travelocity’s Top Secret Hotels offer an easy way to shop hotels and find unpublished rates that are up to 45 percent off three- and four-star hotels.

So what is the secret? With Top Secret Hotels, Travelocity is able to offer consumers deeply-discounted rates at top hotels by not naming the exact hotel until the booking is complete. Before making the booking, consumers see the hotel’s star rating and general location, and, unlike other major opaque sites, Travelocity’s Top Secret Hotels shows what other travelers think about a hotel, with user ratings on 10 key details of the hotel, such as cleanliness, location, staff and service, room quality and more. Travelocity also shows the hotel’s specific amenities such as pool, courtesy breakfast, non-smoking, high-speed Internet and shuttle service.

Possibly best of all -- like all bookings on Travelocity, Top Secret Hotels bookings are backed by the Travelocity Service Guarantee.

“We heard from consumers that, depending on the type of trip they are taking, they sometimes want to know the exact hotel in which they are staying, while other times they care more about price,” said Tracey Weber, president of Travelocity North America. “We are giving consumers one easy place to find great hotel deals, regardless of the type of trip they are taking, including a stress-free, bidding-free option for finding unpublished hotel deals that are backed by the Travelocity Service Guarantee.”

How to Find Top Secret Hotels Deals

When customers search for hotels in a destination, they will see the available hotels by name, and depending on availability, can simply click on the Top Secret Hotels tab above the general hotel listings that allows them to view unpublished rates at participating hotel properties. Or, they can search only the thousands of available Top Secret Hotels by using the checkbox located on the main Hotels tab on Travelocity.

“We’ve been working incredibly hard over the past year to get Top Secret Hotels up and running, responding to both the needs of our customers and hotel partners,” said Weber. “In today’s tough economic environment, hotels are looking to us to help them drive bookings while consumers are craving great deals, so we’re thrilled to deliver the right product at the best possible time.”

Sample Deals Comparison

Sample Deals Comparison
Top Secret Hotel Property Top Secret Rate Percent Savings off Regular Rate
4 star - Top Secret Hotel in Manhattan $130 35%
4 star - Top Secret Hotel in Boston $250 35%
3 star - Top Secret Hotel in San Francisco $110 45%
4 star - Top Secret Hotel in Atlanta $67 45%
3 star - Top Secret Hotel in Dallas $30 50%
3 star - Top Secret Hotel in Las Vegas $80 50%
4 star - Top Secret Hotel in Chicago $95 55%
4 star - Top Secret Hotel in Orlando $90 70%

Photo by R.Duran


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